General | User Behavior | User Demographics | Pins | Marketers and Businesses | Pinterest Search | Trends and Projections General Pinterest Statistics Pinterest earned $2.58 billion in revenue in 2021.įor further analysis, we broke down the data in the following ways: Pinterest has 444 million global monthly active users.Ĥ8% of social media users use Pinterest to inform or plan their purchasing decisions.ħ6.7% of Pinterest users are female, and 15.3% are male.Ĩ5% of users access Pinterest via mobile app. Pinterest is an often-overlooked social media giant and online purchasing powerhouse.
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